Creativity

A Busker and His Dog Seek New Pastures in This Touching Animated Pet Food Ad

AMV BBDO and Againstallodds Deliver a Charming Tale

By Alexandra Jardine. Published on Mar 10, 2017

Editor's Pick

A busker and his dog long to escape the grimness of an oppressive city, in the first TV campaign for British natural pet food brand James Wellbeloved.

The tale, animated by directorial duo Againstallodds at Passion Animation Studios for creative agency AMV BBDO, concerns a young musician with his dog by his side, slowly collecting pennies as he ekes out his existence playing music on gloomy, dirty city streets and sleeping in a noisy room next to a railway.

Pinned to his wall is a picture of a motorbike in the countryside, and he appears to be saving up for that. However, it's eventually revealed that his real goal is something a little different. Set to a cover of Fleetwood Mac's "Landslide," it's a touching and charming film whose message is that to love our pets well is to reconnect them with nature.

Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO, said: "The film is designed to provoke people to think differently; showing there is another way to love your pet, and that James Wellbeloved is best placed to deliver it."

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About

Credits

Date
Mar 10, 2017
Agency:
Abbott Mead Vickers BBDO
Client:
James Wellbeloved
Creative Director:
Mike Crowe
Creative Director:
Rob Messeter
Copywriter:
Nicholas Hulley
Art Director:
Nadja Lossgott
Agency Producer:
Darapen Vongsa-Nga
Production Company:
Passion Animation Studios
Director:
againstallodds
Producer:
Kate Goodwin
Production Manager:
Paige Sullivan
Post Production:
Passion Animation Studios
Audio Post:
Jake Ashwell
Audio Post:
Sam Ashwell
Audio Post Company:
750mph
Grade:
Rushes
Playout:
The Mill
Editor:
Daniel Budin
Music:
Leland Music

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