In the Netherlands, chocolate company Jamin transformed children's Twitter messages to Sinterklaas (Saint Nicholas) into edible chocolate tweets which they could actually eat. Traditionally, kids in Holland receive chocolate letters and write each other Saint Nicholas poems in early December. People upload their tweet to an online gallery where they can also click to share on Twitter and Facebook, and the most popular ones will receive a copy of their tweet in chocolate. The campaign is through JWT Amsterdam.
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