JanSport: Mainlining Experience

Butler, Shine, Stern & Partners makes its debut for JanSport with a print campaign featuring an eight-page reduced-sized insert framed against a full-page ad. A mix of hand-drawn images and stock photography, it's "a call to action to the br

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Butler, Shine, Stern & Partners makes its debut for JanSport with a print campaign featuring an eight-page reduced-sized insert framed against a full-page ad. A mix of hand-drawn images and stock photography, it's "a call to action to the brand's youth-oriented market to experience life on one's own terms," according to the agency. The work is aimed at "experience junkies
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About

Credits
Date
Aug 05, 2004
Client:
JanSport
Creative Director:
John Butler
Art Director:
Cameron Webb
Copywriter:
Mark Lowe
Designer/Illustrator:
Eric Baldwin
Agency:
Butler Shine
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