To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

JanSport: Reclaimed Art Canvas Event

Another artsy move in upcycling.

Editor's Pick

Attendees of last year's Bonnaroo arts and music festival were invited by JanSport and Creature to unleash their creativity, and ultimately, become one-of-a-kind backpack designers.

For The Reclaimed Art Canvas campaign, festival-goers were invited to go art-wild on 5x15 foot canvases made of JanSport backpack material. The artwork was showcased online, where the artists could tag their work and others could comment.

For 2010, the art will make another appearance at the festival, but this time, as upcycled rucksacks in the brand's Bonnaroo line. A few of the packs will be given away in a sweepstakes in the coming months, and the rest will go on sale at this year's event in June. The packs are currently in production, but all will eventually be displayed on the JanSport site.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 02, 2010
Agency:
Creature
Client:
JanSport
Creative Director:
Matt Peterson
Associate Creative Director:
Steve Cullen
Art Director:
Pat Horn
Copywriter:
Yutaka Tsujino
Copywriter:
Sarah Bergy
Designer:
Ramon Vasquez
Digital Production:
14Four
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age