Attendees of last year's Bonnaroo arts and music festival were invited by JanSport and Creature to unleash their creativity, and ultimately, become one-of-a-kind backpack designers.
For The Reclaimed Art Canvas campaign, festival-goers were invited to go art-wild on 5x15 foot canvases made of JanSport backpack material. The artwork was showcased online, where the artists could tag their work and others could comment.
For 2010, the art will make another appearance at the festival, but this time, as upcycled rucksacks in the brand's Bonnaroo line. A few of the packs will be given away in a sweepstakes in the coming months, and the rest will go on sale at this year's event in June. The packs are currently in production, but all will eventually be displayed on the JanSport site.