Japan Post Service: Hills Post (4)

Snail mail gets a digital boost.

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GT Inc an Dentsu conceived this special promotion to draw Japan's younger set to the post office. As tradition goes, Japanese send out New Year's greetings after in the form of special post cards, which the post office delivers in one bunch come January 1st. Recently, however, the country has seen a downward trend in such post card deliveries now that digital natives are more inclined to send the message over SMS.

In this New Year's campaign, the agencies set up a special postal box next to a Jumbotron in the middle of Tokyo, onto which a film of their dropoff would be displayed. Senders could then go online to check out the film and pass it on to friends.

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About

Credits
Date
Jan 21, 2010
Agency:
Dentsu
Campaign Director:
Reietsu Hashimoto
Client:
Japan Post Service
Agency:
Copilot
Concept:
Reietsu Hashimoto
Agency:
Aircord
Agency Producer:
Reietsu Hashimoto
Agency:
Uniba
Creative Director:
Reietsu Hashimoto
Agency:
GT Tokyo
Concept:
Takaya Maekawa
Agency:
Noppo
Agency Producer:
Takaya Maekawa
Agency:
Steneco
Production Manager:
Takaya Maekawa
Agency:
LogosDeagin
Concept:
Motoi Sadakane
Agency:
Hat
Campaign Management:
Motoi Sadakane
Agency:
Lounge
Concept:
Takayuki Rokutan
Copywriter:
Takayuki Rokutan
Web Director:
Takayuki Rokutan
Art Director:
Rie Fujinaka
Designer:
Rie Fujinaka
Technical Director:
Toshiyuki
Programmer:
Masato Tutsui
System:
Jun Komatsu
Flash:
Takumi Watanabe
Film Producer:
Kyosuke Sakurai
Film Producer:
Naoki Sato
Film Director:
Ryo Takebayashi
Event Director:
Kenichi Kushida
Music Composer:
Masakatsu Takagi
Media Producer:
Takumi Shiba
Media Producer:
Eisaku Ota
Media Producer:
Yasuke Kazama
Planning Supervisor:
Rie Takeshima
Planning Supervisor:
Takashi Sakuma
Executive Creative Director:
Tohru Tanaka

See more credits

Category
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