Creativity

Japan Tourism: Post from Japan

Giving tourists the power to promote Japan.

Published on Mar 12, 2012

Editor's Pick

To mark the anniversary of the tsunami and earthquake that devastated Japan, students at Berghs School of Communication in Stockholm have come up with a social idea for Japan Tourism that could reignite tourist interest in the stricken country. Many visitors to Japan don't post their photos on Facebook, as they don't want to use their mobile connection abroad. However, this app would allow them to upload photos, connected to the government network, and to gain minutes of online access for every 'like' they get on their Japanese photo posts.

Since most of the images on the Internet are still of a devastated country, the project aims to replace that image of Japan with a more up to date one, and make tourists brand ambassadors for the country.

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About

Credits

Date
Mar 12, 2012
Agency:
Berghs School of Communication
Art Director:
Michal Sitkiewicz
Client:
Japan Tourism
Art Director:
Eva Wallmark
Art Director:
Kristofer Salsborn
Copywriter:
Rickard Beskow

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