Your Choice of Cheese Can Change the Course of Your Entire Life, Says Jarlsberg

Harald Zwart Directs Funny Ad out of Try/Apt

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The scenario of a man playing out his future with his beloved in mere seconds is a familiar plotline in advertising (seen, for example, in this Levi's classic directed by Michael Bay). But here, the fast-forwarding happens over one woman's cheese -- or lack, thereof, in this funny commercial for Jarlsberg directed by Harald Zward and created out of Try/Apt.

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Jarlsbergs new commercial on their long running Norwegian concept "only jarlsberg is jarlsberg"
Feb 02, 2015
Try/Apt, Oslo, Norway
Jarlsberg Cheese
Jessica Bakke
Art Director:
Ester Hjellum
Harald Zwart
Executive Producer:
Espen Horn
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