Shoppers Turn Into Gold With Interactive Windows For Jay Z's Fragrance

Windows Use Kinect To Capture Passers-By And Create Golden Likeness

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To promote Jay Z's new fragrance, Gold, distributor Parlux has launched an interactive windows installation in Manhattan's Macy's that appears to turn passers-by into liquid gold. Created by Kirshenbaum Bond Senecal + Partners (kbs+) and Future Colossal, the windows use Microsoft Kinect to capture pedestrians in 3D and can mimic their movement using imagery of gold fluid. When the passer-by stops moving, they'll see a gold likeness merge out of the background. If they like it, they can share their gold image over social media using the hashtag #jayzgold.

The Jay Z windows, which went live last Wednesday at Macy's Herald Square and will run for two weeks, are the latest in a wave of hi-tech interactive retail window displays in New York, as marketers and retailers up their game for the holiday season.

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About

Credits
Date
Dec 02, 2013
Agency:
KBS+P New York
Client:
Jay-Z Gold
President/Co-CCO:
Ed Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Client:
Jay Z Gold
Creative Director:
Cesar Rubin
Creative Director:
Kevin Keehn
Junior Art Director:
Anna Yeager
Junior Copywriter:
Chris Lane
Design:
Dave Kerr
Experience Design:
Jake Lee, Future Colossal
Director of Special Projects:
Evan Kantor
Product Architect:
Matthew Richard
Director of Print Production:
Virginia Kornfeld
Chief Information Officer:
Matt Powell
President, Business Leadership:
Steve McCall
Group Account Director:
Tim Rivera
Account Executive:
Erin Albertson
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