Creativity

JC Penney: 12 Days of Christmas

Joy around the country.

Published on Dec 20, 2012

Editor's Pick

JCPenney and Mother New York brought Christmas joy to 12 cities in the United States, as part of the retailer's JCP Holiday Giving Tour. The company held 12 gift-giving events in cities like New York, Orlando, Knoxville and others. Each time, the town was given a bright red JCP box out of which came a special gift. While the Big Apple got a day of skating, Knoxille received a gift-giving blimp. Film crews documented each event, and the videos came be seen on the JCP YouTube page.

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About

Credits

Date
Dec 20, 2012
Agency:
Mother New York
Client:
JC Penney

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