JC Penney: Back-to-School

Your kids may be too cool for school—but they're sure as heck going back anyway. Thanks to a new "Back-to-School" website created by Tribal DDB/Chicago for JCPenney, at least they can dress the part. The video-heav

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Your kids may be too cool for school—but they're sure as heck going back anyway. Thanks to a new "Back-to-School" website created by Tribal DDB/Chicago for JCPenney, at least they can dress the part. The video-heavy site introduces visitors to a cast of fashionably attired teens and invites you to explore the musical, sports and pop culture influences scattered throughout their virtual rooms. And if you fancy the kids' fashions, the site offers one-stop shopping by letting you click individual styles and items for purchasing info.
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About

Credits
Date
Jul 25, 2006
Executive Creative Director:
Kevin Flatt
Associate Creative Director:
Tony Cordero
Copywriter:
Kristen Schwanz
Copywriter:
Marcus Sakey
Designer:
Ryan Page
Designer:
Vic Sanchez
Creative Technologist:
Chris Guy
Art Director:
David Pfluger
Flash Production:
James Hoard
Interactive Developer:
Jim Park
Senior Project Manager:
Nicole Benedick
Agency:
Tribal DDB
Client:
JC Penney
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