JC Penney: Beware of the Doghouse

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Average user rating:: 3.27
Number of user ratings:: 40

Rated 4.00 Great direction and dialogue. Nice idea. Loved it

blogga, December 9th, 2008 05:38:39 am

Rated 1.00 5 stars??? For this lumbering bit of idiocy? This ad was terrible, from the massive pun that starts it off to the lame joke that ends it. God-awful.

Dukker, December 9th, 2008 11:39:15 am

Rated 5.00 Several comments about the ad indicate it's too long. Respectfully disagree. I'm sorry that some folks can't tolerate scripted and complex entertainment. Guess that's why I don't watch much 'reality' TV.

thurmondw, December 11th, 2008 11:27:30 am

Rated 5.00 this is hilarious!

kayzbluegenes, December 12th, 2008 06:36:01 am

Rated 5.00 Now why cannot television commercials follow this format.. It is a KEEPER.. Christina

wolfeagle.isagenix.c, December 14th, 2008 01:12:05 am

Rated 5.00

guru1, December 15th, 2008 11:39:10 am

Rated 5.00

guru1, December 15th, 2008 11:39:10 am

Rated 5.00

guru1, December 15th, 2008 11:39:10 am

Rated 2.00

rrrandr, December 22nd, 2008 12:27:09 am

Rated 2.00

rrrandr, December 22nd, 2008 12:27:09 am

Rated 2.00

rrrandr, December 22nd, 2008 12:27:09 am

Rated 1.00 Boring. Overwritten. Full of cliches. Though I did once give my wife a hard drive for xmas. I guess I'm a cliche too. I'm sure this was really funny on the set.

Wilbur, December 23rd, 2008 04:26:59 pm

Rated 2.00 Far too long. Cut it down.

jcwoods15, January 6th, 2009 09:15:07 am

Rated 5.00 It's great. Not long enough!

MrPeabody, January 13th, 2009 07:52:43 pm

Rated 0.50 Wait a second. Wasn't this creative team the same that sent a scam/rejected commercial to Cannes two years ago? Gosh. Not even Buckley could save poor writing.

guime5, October 6th, 2009 07:49:32 pm

Rated 1.00 Why is this back? It's a lame cliche stretched to an absurd length.

Wilbur, October 30th, 2009 12:01:15 pm

Rated 2.50

ghettoverit, November 6th, 2009 02:38:32 pm

Rated 1.50 could be done better..

artistdaddy, December 20th, 2009 08:49:21 am

Rated 1.50 I am personally tired of the trash men commercials. It was fun but the theme is oh sold old. How about some actual shock value and reverse it? Where are the stupid women? The ones who give dumb gifts, the ones who over spend, the ones who can't figure simple things out. Seems offensive does't it? Well it's time we stop insulting men to make women feel better about themselves. There is no real value in tearing down others to lift oneself up, it ultimately diminishes both.

michaelm, January 7th, 2010 10:52:35 am

Rated 5.00 I think it's still fresh! Amazing ad... Kill all 30 sec ads

brandfiction, February 19th, 2010 01:41:51 pm

Rated 4.00 As someone who worked on the account years ago, I'm glad to see JCPenney branching out and allowing content that isn't plastered with their logo and products! This is much more captivating and interesting. I thought it was a GREAT showing and potentially viral--I know I've share it. Funny, good casting, and personally I thought the writing was clever..."duel bag"! That's funny...c'mon!

pdlgarza, April 2nd, 2010 10:40:16 am

Rated 2.50 Not great, not terrible, but I have hope that, one day, advertisers will come to grips with the fact that there is no correlation between people liking (or laughing at) a commercial and BUYING the product being advertised. http://actionad.wordpress.com/2010/06/10/how-to-write-food-advertisements-that-sell/

actionad, July 29th, 2010 02:44:48 pm

Rated 3.00 That was enjoyable. The copywriting was excellent. Funny. I passed it along. But I don't think it sold JC Penny at all. Maybe if they kept up the tone for a long time.

dlevin, November 15th, 2010 07:07:33 pm