JC Penney: Beware of the Doghouse

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Average user rating:
3.31
Number of user ratings:
35
Rated 4.00 Great direction and dialogue. Nice idea. Loved it 
blogga, December 9th, 2008 05:38:39 am
Rated 1.00 5 stars??? For this lumbering bit of idiocy? This ad was terrible, from the massive pun that starts it off to the lame joke that ends it. God-awful. 
Dukker, December 9th, 2008 11:39:15 am
Rated 5.00 Several comments about the ad indicate it's too long. Respectfully disagree. I'm sorry that some folks can't tolerate scripted and complex entertainment. Guess that's why I don't watch much 'reality' TV. 
thurmondw, December 11th, 2008 11:27:30 am
Rated 5.00 this is hilarious! 
kayzbluegenes, December 12th, 2008 06:36:01 am
Rated 5.00 Now why cannot television commercials follow this format.. It is a KEEPER.. Christina 
wolfeagle.isagenix.c, December 14th, 2008 01:12:05 am
Rated 5.00  
guru1, December 15th, 2008 11:39:10 am
Rated 5.00  
guru1, December 15th, 2008 11:39:10 am
Rated 5.00  
guru1, December 15th, 2008 11:39:10 am
Rated 2.00  
rrrandrsf, December 22nd, 2008 12:27:09 am
Rated 2.00  
rrrandrsf, December 22nd, 2008 12:27:09 am
Rated 2.00  
rrrandrsf, December 22nd, 2008 12:27:09 am
Rated 1.00 Boring. Overwritten. Full of cliches. Though I did once give my wife a hard drive for xmas. I guess I'm a cliche too. I'm sure this was really funny on the set. 
Wilbur, December 23rd, 2008 04:26:59 pm
Rated 2.00 Far too long. Cut it down. 
jcwoods15, January 6th, 2009 09:15:07 am
Rated 5.00 It's great. Not long enough! 
MrPeabody, January 13th, 2009 07:52:43 pm
Rated 0.50 Wait a second. Wasn't this creative team the same that sent a scam/rejected commercial to Cannes two years ago? Gosh. Not even Buckley could save poor writing. 
guime5, October 6th, 2009 07:49:32 pm
Rated 1.00 Why is this back? It's a lame cliche stretched to an absurd length. 
Wilbur, October 30th, 2009 12:01:15 pm
Rated 2.50  
ghettoverit, November 6th, 2009 02:38:32 pm
Rated 1.50 could be done better.. 
artistdaddy, December 20th, 2009 08:49:21 am
Rated 1.50 I am personally tired of the trash men commercials. It was fun but the theme is oh sold old. How about some actual shock value and reverse it? Where are the stupid women? The ones who give dumb gifts, the ones who over spend, the ones who can't figure simple things out. Seems offensive does't it? Well it's time we stop insulting men to make women feel better about themselves. There is no real value in tearing down others to lift oneself up, it ultimately diminishes both. 
michaelm, January 7th, 2010 10:52:35 am
Rated 5.00 I think it's still fresh! Amazing ad... Kill all 30 sec ads 
brandfiction, February 19th, 2010 01:41:51 pm

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Full Credits

Client:
JC Penney
Agency:
Saatchi & Saatchi, New York
Chief Creative Officer:
Gerry Graf
Executive Creative Director:
Amie Valentine
CD/Copywriter:
Josh Rubin
CD/Art Director:
Jason Musante
Head of Digital Production:
John Swartz
Integrated Producer:
Kwame Taylor-Hayford
Senior Producer:
John Doris
Interactive Creative Director:
Matthew Atkatz
Production Company:
Hungry Man
Director:
Bryan Buckley
Executive Producer:
Kevin Byrne
Producer:
Mino Jarjoura
Post Production:
Big Sky
Editor:
Chris Franklin
Audio Post Production:
Sound Lounge
Mixer:
Philip Loeb

Date

Jan 05, 2009

Category

Retail

Tags

North America

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