Creativity

JC Penney: Return to the Doghouse

Think twice before you call your mother-in-law hot. JC Penney's sequel to "Beware of the Doghouse."

Published on Nov 20, 2009

Editor's Pick

JC Penney revisits the doghouse in this new viral from Saatchi and Saatchi, New York, which earned record views for the first episode.

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About

Credits

Date
Nov 20, 2009
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Gerry Graf
Client:
JC Penney
Interactive Creative Director:
James Cooper
Creative Director:
Jason Musante
Art Director:
Jason Musante
Creative Director:
Josh Rubin
Copywriter:
Josh Rubin
Integrated Senior Producer:
John Swartz
Video Senior Producer:
John Doris
Production Assistant:
Katie Nickles
Video Production Company:
Hungryman
Director:
Stephen Pearson
Managing Partner:
Kevin Byrne
Executive Producer:
Kevin Byrne
Line Producer:
Thomas O'Malley
Director of Photography:
John Lindley
Editorial House:
Mackenzie Cutler
Editor:
Ian Mackenzie
Creative:
Saatchi & Saatchi
Interactive Production Company:
North Kingdom

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