JC Penney: Return to the Doghouse

Think twice before you call your mother-in-law hot. JC Penney's sequel to "Beware of the Doghouse."

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Editor's Pick

JC Penney revisits the doghouse in this new viral from Saatchi and Saatchi, New York, which earned record views for the first episode.

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About

Credits
Date
Nov 20, 2009
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Gerry Graf
Client:
JC Penney
Interactive Creative Director:
James Cooper
Creative Director:
Jason Musante
Art Director:
Jason Musante
Creative Director:
Josh Rubin
Copywriter:
Josh Rubin
Integrated Senior Producer:
John Swartz
Video Senior Producer:
John Doris
Production Assistant:
Katie Nickles
Video Production Company:
Hungryman
Director:
Stephen Pearson
Managing Partner:
Kevin Byrne
Executive Producer:
Kevin Byrne
Line Producer:
Thomas O'Malley
Director of Photography:
John Lindley
Editorial House:
Mackenzie Cutler
Editor:
Ian Mackenzie
Creative:
Saatchi & Saatchi
Interactive Production Company:
North Kingdom
Category
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