JC Penney: The Walk

Subscribe to these comments. Member Ratings and Comments

Average user rating:
3.10
Number of user ratings:
30
Rated 4.00 Not a great idea. The music is kinda lame. But, it's not horrible for Penny's. 
, May 14th, 2007 11:59:58 pm
Rated 4.00 It's nice, but wish it didn't look and feel so "adie". Could have had more clever transitions. 
, May 15th, 2007 05:42:16 am
Rated 4.00 hard brief. probably a hard client. a commendable, if sleepy effort 
, May 15th, 2007 09:26:41 am
Rated 4.00 Nice direction, nice casting, nice music. This could of been soooo cheesy. Now let's see if the JCP work continues to get better. 
, May 15th, 2007 09:33:35 am
Rated 4.00 Great job. Work to be proud of. Beautifully shot. great track. And it makes you FEEL SOMETHING. Wish more ads did that. 
, May 15th, 2007 10:11:47 am
Rated 4.00 Walks the fine line of cheese and goes over a little, but saves itself for being done on a tough client. 
, May 15th, 2007 11:29:42 am
Rated 4.00 I agree, the transitions from "life moment" to "life moment" feel clunky. Besides, I just used the phrase "life moment" to describe something. Ugh. 
, May 15th, 2007 01:42:08 pm
Rated 4.00 it's not fair to judge the music of Mozart alongside the music of 98 degrees. This is a 98 degrees type of client, and this is a good song for the band 98 degrees. 
, May 15th, 2007 03:47:15 pm
Rated 4.00 No real surprises, but well executed and in its own manipulative way, quite touching. 
, May 16th, 2007 01:19:39 pm

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Full Credits

Chief Creative Officer:
Tony Granger
Executive Creative Director:
Kerry Keenan
Executive Creative Director:
Michael Long
Copywriter:
Sara Rose
Art Director:
Lea Ladera
Agency Producer:
Bruce Andreini
Agency Executive Producer:
Colin Pearsall
Director:
Carlos Manga, Jr.
Director of Photography:
Chris Doyle
Editor:
Ian Mackenzie
Executive Producer:
Ellen Jacobson-Clarke
Production Company:
HSI Productions
Editorial Company:
MacKenzie Cutler Editorial
VFX:
The Mill
Client:
JC Penney
Agency:
Saatchi & Saatchi, New York

Date

May 14, 2007

Genre

Music

Tags

apparel/footwear

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