To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

JCDecaux Uses Google Street View to Invoice Big Clients

The French Ad Corporation Would like Outstanding Balances to Be Paid. Or 30 Minutes of Face Time. Whatever Works.

Editor's Pick

JCDecaux -- the ubiquitous name stamped under outdoor ads, airport billboards and street furniture the world over -- has expanded its repertoire to include digital. With the help of Google Street View, the French ad corporation is reminding clients past and present of its reach.

The promotional effort, which took place in Belgium earlier this year, found the JCDecaux team taking screenshots of existing (and long-forgotten) billboards still on display on the world wide web. Said screenshots were framed and mailed with invoices tacked on for what has, until now, been free media space. Fifty-three major advertisers -- no doubt caught off guard by large outstanding balances -- were then surprised with a seemingly benevolent pardon of all debt in exchange for taking a quick meeting a propos of JCDecaux' new digital offerings.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
JCDecaux sends huge bills to advertisers for using billboards on Google Street View.
Credits
Date
Jun 04, 2014
Agency:
BBDO - Belgium
Client:
JCDecaux
Creative Director:
Arnaud Pitz
Creative Director:
Sebastien De Valck
Art Director:
Toon Vanpoucke
Copywriter:
Morgane Choppinet
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age