Creativity

JCPenney: Rock Your Look

If you think your American Idol-winning chances are as good as William Hung's, try your hand at JCPenney's sponsored karaoke video contest that sends a lucky winner to perform at the Teen Choice Awards on August 4th.
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Published on Jun 25, 2008

Editor's Pick

If you think your American Idol-winning chances are as good as William Hung's, try your hand at JCPenney's sponsored karaoke video contest that sends a lucky winner to perform at the Teen Choice Awards on August 4th.

Visitors can pick from a six different songs including Simple Minds' classic Breakfast Club anthem "Don't You Forget About Me" or Flock of Seagulls' "I Ran". Using a webcam and a mic, visitors can create their own videos and tracks to submit by July 6th, with male and female grand prize winners to appear as presenters at the awards ceremony in L.A.

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About

Credits

Date
Jun 25, 2008
Client:
JCPenney
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Gerry Graf
Executive Creative Director:
Matthew Atkatz
Art Director:
Kristin Graham
Copywriter:
Ethan Schmidt
Producer:
Kwame Taylor-Hayford
Interactive Agency:
Grow Interactive
Creative Director (Grow):
Drew Ungvarsky
Art Director (Grow):
Matt Clack
Designer:
Jason Levesque
Designer:
Joe Branton
Flash Developer:
Ricky Williams
Flash Developer:
Gabe Molochko
Flash Developer:
Darius Pilapil
Developer:
Josh McDonald
Interactive Management Director:
Zoe Terry
Project Manager (Grow):
Sonya Parker
Illustrator:
ILOVEDUST ILOVEDUST
Sound:
Anchor Sound Media

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