Mother New York lets JC Penney's wares do the talking in a series of new ads in its holiday campaign for the retailer. Four ads, each with the title of a holiday song, focus on specific themes, like decorations, snow, the cold weather outside, and Santa Claus. The products dance around to create shapes and figures evocative of the holidays, set to "That's What Christmas Means to Me."
A fifth video, "This is a Button," promotes the retailer's "holiday buttons" promotion that hides prizes behind buttons that shoppers receive. The colors and aesthetic have a distinct Target flavor to them, but not too much that they can get overwhelming. But still, they're fun, fresh and perfect for the season.