Creativity

J. Crew Treats Pinterest Followers to Fall Catalog Preview

Brand's fans get visual dibs on new collection

Published on Aug 20, 2013

Editor's Pick

J. Crew followers on Pinterest got a special treat today: a preview of the brand's new Fall catalog. The retailer previewed its seasonal style book to its fans on the bookmarking site, with a phone number and email they could use to get in on the goods ahead of time, via pre-order.

The brand's known for its unusual-yet beautifully simple, catalog moves, like last year's Holiday Gift Guide which brought fun motion to the typically static product page.

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About

Credits

Date
Aug 20, 2013
Client:
J.Crew

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