Creativity

Jean-Louis Hecht: Baguette Vending Machine

Mon Dieu! The baguette goes digital.

Published on Aug 15, 2011

Editor's Pick

A visit to the traditional French boulangerie could be under threat as bakers throughout France are starting to offer baguettes for sale via digital vending machines.

Jean-Louis Hecht, a baker from Hombourg-Haut in north-east France has opened one in his home town and another in Paris, both next to his bakeries. As this video from the AP shows, freshly baked baguettes are now available via digital screens at the touch of a button - and 24 hours a day, so you don't have to make sure you're there by 8am in case they run out.

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Date
Aug 15, 2011
Client:
Jean-Louis Hecht

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