Jean-Marie Dru: Jet Lag Interactive Promo

From A to Z.

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TBWA Worldwise chairman Jean-Marie Dru's latest book, "Jet Lag: An Adman's View of the World," tells the story of our world's biggest brands. An interactive video supporting the book's launch gives visitors a peek at each chapter, A-Z, with the help of Dru himself. Users are invited to tap their keyboards, each letter of which will bring them to a section of the book. The book itself is also available for purchase, if you're not into the idea of taking such an intimate digital journey with Dru.

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Sep 07, 2012
Jean-Marie Dru
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