Jeep: A New Species from Jeep

The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. This concept, seen earlier this year in a collateral piece at the New York Auto Show ( Published on

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The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. This concept, seen earlier this year in a collateral piece at the New York Auto Show (click here for that), has now been adapted as print ads and, rather spectacularly, on a giant scale in several outdoor iterations in New York and Chicago. "The goal was to highlight the four doors on the new Wrangler Unlimited, yet still convey adventure and fun," says BBDO/Detroit writer Ty Hutchinson. "By stacking equipment such as kayaks, surfboards, snowboards and backpacking gear on the roof, we were able to create a new species to introduce a new vehicle." Let's not wrangle over whether it's a beetle or an ant.
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About

Credits
Date
Oct 24, 2006
Executive Creative Officer:
Rick Dennis
Creative Director:
Robin Chrumka
Creative Director:
Mike Stocker
Art Director:
Paul Szary
Copywriter:
Ty Hutchinson
Photographer:
Madison Ford
Art Buyer:
Patty Bruder
Print Production:
Beverly Baldwin
Print Production:
Susan Everhart
Client:
Jeep
Art Director:
John O'Hea
Agency:
BBDO Detroit
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