To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

'There's an Easier Way': Jeep Creates Carabiners in the Shape of its Cars

Leo Burnett Moscow Reaches Sports Enthusiasts

Editor's Pick

Here's a direct advertising campaign with a twist. To reach extreme sports enthusiasts -- often the same type of adventure-seekers that like Jeep -- Leo Burnett Moscow handed out Jeep-shaped alpinist carabiners to customrs inside climbing and hiking stores. Each one came with embossed with the line "There's an easier way to get there," with an invitation to take a test drive in Jeep Territory, an off-road testing ground.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 17, 2014
Agency:
Leo Burnett Moscow
Client:
Jeep
Exec. Creative Director:
Mikhail Kudashkin
Assoc. Creative Director:
Alexander Ovsyankin
Senior Art Director:
Max Kitaev
Producer:
Vasiliy Chistyakov
Producer:
Anna Flankina
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age