Jeep: Jeep-In

Rewards go off-road.

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Editor's Pick

Using geolocalization, Leo Burnett Warsaw created an interactive game for Jeep in Poland, encouraging players to hunt for rewards in remote places and check in, or 'Jeep in', for a chance to win a Jeep Grand Cherokee. The 'rewards' were located in remote places, such as forests and mountains, so that to win the car the entrants needed to prove they had a 'Jeep personality' and go off-road. The campaign saw Jeep's Facebook fanbase in Poland grow by 800%.

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Jan 17, 2012
Leo Burnett - Warsaw
Creative Director:
Pawel Heinze
Creative Director:
Krzysztof Iwinski
Kamil Kowalczyk
Art Director:
Robert Chudzik
Interactive Designer:
Pawel Zolynski
Rafal Kostecki
Flash Developer:
Andrzej Stys
Project Manager:
Marcin Krynski
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