Using geolocalization, Leo Burnett Warsaw created an interactive game for Jeep in Poland, encouraging players to hunt for rewards in remote places and check in, or 'Jeep in', for a chance to win a Jeep Grand Cherokee. The 'rewards' were located in remote places, such as forests and mountains, so that to win the car the entrants needed to prove they had a 'Jeep personality' and go off-road. The campaign saw Jeep's Facebook fanbase in Poland grow by 800%.
Need a credit fix? Contact the Creativity Editors