Creativity

Jeep: Jeep-In

Rewards go off-road.

Published on Jan 17, 2012

Editor's Pick

Using geolocalization, Leo Burnett Warsaw created an interactive game for Jeep in Poland, encouraging players to hunt for rewards in remote places and check in, or 'Jeep in', for a chance to win a Jeep Grand Cherokee. The 'rewards' were located in remote places, such as forests and mountains, so that to win the car the entrants needed to prove they had a 'Jeep personality' and go off-road. The campaign saw Jeep's Facebook fanbase in Poland grow by 800%.

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About

Credits

Date
Jan 17, 2012
Agency:
Leo Burnett - Warsaw
Client:
Jeep
Creative Director:
Pawel Heinze
Creative Director:
Krzysztof Iwinski
Copywriter:
Kamil Kowalczyk
Art Director:
Robert Chudzik
Interactive Designer:
Pawel Zolynski
Programmer:
Rafal Kostecki
Flash Developer:
Andrzej Stys
Project Manager:
Marcin Krynski

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