Experience Waves Like a Pro Surfer With Jeep's VR Experience

Technology Simulates Catching Waves Through a Surfer's Eyes

By Alexandra Jardine. Published on Oct 08, 2015

Editor's Pick

Tying in with its partnership with the World Surf League, Jeep is giving surf enthusiasts the chance to experience waves like the pros with a virtual reality experience.

Creative agency Xister and VR studio Specular Theory created the live-action VR surf experience using proprietary technology to capture the first-person point of view of surfers, shooting on location in Malibu and Mexico. (Since the camera could not actually be placed in the surfer's eyes, Specular Theory created a custom post-production pipeline to simulate this viewpoint.) This allows even those who've never stood up on a board to feel as if they're catching a swell or ridinig inside a huge barrel.

The film is currently being showcased at the World Surf League's 2015 Samsung Galaxy Championship Tour across Europe, with participants using a Samsung Gear VR headset.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 08, 2015
Virtual Reality Experience:
Specular Theory

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.