Experience Waves Like a Pro Surfer With Jeep's VR Experience

Technology Simulates Catching Waves Through a Surfer's Eyes

Published on

Editor's Pick

Tying in with its partnership with the World Surf League, Jeep is giving surf enthusiasts the chance to experience waves like the pros with a virtual reality experience.

Creative agency Xister and VR studio Specular Theory created the live-action VR surf experience using proprietary technology to capture the first-person point of view of surfers, shooting on location in Malibu and Mexico. (Since the camera could not actually be placed in the surfer's eyes, Specular Theory created a custom post-production pipeline to simulate this viewpoint.) This allows even those who've never stood up on a board to feel as if they're catching a swell or ridinig inside a huge barrel.

The film is currently being showcased at the World Surf League's 2015 Samsung Galaxy Championship Tour across Europe, with participants using a Samsung Gear VR headset.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 08, 2015
Agency:
Xister
Client:
Jeep
Virtual Reality Experience:
Specular Theory
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age