Creativity

Now You Can Make Your Own Personal Anti-Trump Commercial

Jeff Goodby and Rich Silverstein Level Up the History Is Watching Campaign With Anti-Donald Ad Generator

By Ann-Christine Diaz. Published on Oct 26, 2016

Editor's Pick

In case the overflowing pot of anti-Trump messaging isn't cutting it for you, Goodby, Silverstein & Partners founders Jeff Goodby and Rich Silverstein and other agency staffers have created an ad generator that allows you to cut together scenes from the Republican candidate's most deplorable moments to create a shareable message.

Part of the ongoing "History Is Watching" campaign, tne generator invites users plug in issues of their greatest concern, and will then compile an ad illustrating how Trump historically has responded to them. Of course, you've seen much, if not all of the content before in the news and in previous ads, but now you can mash it up to your liking to deliver a curated message for friends and family.

"Trump has said some crazy-offensive things, so it's pretty easy to use his words against him," said creative director Danny Gonzalez in a statement. "And on Facebook, people are always reposting other people's videos," added creative director David Suarez. "We wanted to give people a chance to make something of their own, something that says, 'These are the things that matter most to me, and this is why I can't vote for this guy.'"


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About

Credits

Date
Oct 26, 2016
Client:
Jeff Goodby and Rich Silverstein

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