Jeff Lam and Josephine Yatar: Back of a Webpage

The wizards behind your favorite pages.

Published on

Editor's Pick

What do you do during the late night crazy hours? Venables Bell creative Jeff Lam and his partner Josephine Yatar like to uncover the workings of your favorite websites, as seen on their Tumblr Back of a Web Page.

According to Lam, the blog is "an independent project that came from a hallucination at 3am during a 120-hour work week." He and Yatar were "concepting and trying to look at things in new ways: upside-down, inside-out, backwards," he explains. "In that delirious state of mind, we sat back at our computers and joked about hiding something on the back of a webpage. That turned into a ten minute 'OMG WHAT IF' fest, where we go back and forth saying 'OMG what if the back of twitter was like…' and 'OMG what if the back of YouTube was like…' It's crazy when you suddenly see something you look at everyday in a completely new way."

The duo was inspired by the "Make Something Cool Every Day" project and came up with the goal to 'Think a new thought every day,'" he says. "We want to bring thoughts into the world that have never been thought before. We Googled 'back of a webpage' and it came up with no results. So we knew we had to make it."

Submit your own to backofawebpage@gmail.com to find out what makes your site tick.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 19, 2011
Client:
Jeff Lam and Josephine Yatar
Creative:
Jeff Lam
Creative:
Josephine Yatar
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age