Kid With a Combover Shows How Jell-O Pudding Makes Life Less Crappy

CP+B and Ulf Johansson take the creamy treat in quirky new direction

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Editor's Pick

Jell-O pudding -- and a bald pate -- make for a sweet launching pad in this quirky father-son tale in this out of CP+B and directed by Smith & Jones' Ulf Johansson. As the dad describes one of his typical, frustrating work days, his boy steps into his shoes -- and his combover -- to discover how the sweet treat can help life's crappy moments a little less crappy.

The spot kicks off a comeback plan for the brand, which over the years has struggled with identity problems but now seeks to return to its fun roots. Read more about the strategy on Adage.com.

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About

Credits
Date
Aug 13, 2013
Agency:
Crispin Porter + Bogusky
Client:
Jell-O
Director:
Ulf Johansson
Production Company:
Smith & Jones
Worldwide CCO:
Rob Reilly
EVP/ECD:
Tony Calcao
VP/CD:
Andrew Ure
Creative Director:
Matt Denyer
ACD/AD:
Josh Gross
VP/CD:
Matt Denyer
Senior Copywriter:
Noah Will
VP/Head of Video, Integrated:
Chad Hopenwasser
VP/Executive Integrated Producer:
Aymi Beltramo
Production Company:
Smith & Jones Films
Director:
Ulf Johansson
Director of Photography:
John de Borman
Line Producer:
Nicola Sims
Executive Producer:
Philippa Smith
Editorial Company:
NO6
Editor:
Kevin Zimmerman
Assistant Editor:
JC Nunez
Editorial Executive Producer:
Crissy DeSimone
Editorial Producer:
Kendra Desai
Post Production:
Method LA
Lead Compositor:
Claus Hansen
Lead Compositor:
Noah Caddis
VFX Supervisor:
Rob Hodgson
Executive Producer:
Robert Owens
Post Producer:
Paula S. Jimenez
Graphics/Animation Company:
Buck
Mix Producer:
Jessica Locke
Music Company:
Beacon Street Studios
Composers:
Andrew Feltenstein
Composers:
John Nau
Music Producer:
Leslie DiLullo
Telecine Company:
Company 3
Colorist:
Siggy Ferstl
Group Account Director:
Kate Frazier
Content Management Supervisor:
Kevin Sypal
Content Supervisor:
Ashley Cochrane
Content Manager:
Eric Alexander
Content Manager:
Tom Coates
Business Affairs:
Lisa Gillies
Traffic Manager:
Jenna Kotarski

See more credits

Category
Genre
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