Pinterest Postings Inspire New Jell-O Ad

Cute Faces Part of Repositioning Campaign

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Kraft's Jell-O aims to reposition its brand with an emphasis on love, starting with this TV campaign featuring 35 faces made out of the product. The creations in the ad were inspired by Pinterest postings, according to agency Leo Burnett, which has taken over the account from Crispin Porter & Bogusky. (CP&B's work was more quirky, focusing on the line "fun things app" and including work such as a Jell-O App called Jiggle It). The brand is now focusing on emotional bonding between parents and their kids, with the campaign also including posting 101 simple recipes geared for kids on the brand's website. Read the full story over at

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Jan 23, 2015
Leo Burnett
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