Jell-O: Who's The Fastest?

Can you eat Jell-O faster than a pro?

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Jell-O is entering the world of professional eating, joining hot dogs and donuts as a food that people compete to eat the fastest. The Kraft-owned brand challenging its Facebook fans to eat one of its Chocolate Puddings faster than a professional eating champion in its latest digital campaign through Crispin Porter + Bogusky. First of all, it's challenged five Major League Eating competitors to compete in eating a pudding, with videos posted on its Facebook page. Fans can challenge the pros by uploading their own Pudding Prix video to YouTube and sharing it on the page.

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About

Credits
Date
Oct 11, 2012
Agency:
Crispin Porter + Bogusky
Client:
Jell-O
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