Creativity

David Ortiz Finds a Post-Retirement Career in JetBlue's Farewell Spot

Could Pinatas Be His Next Big Hit?

By Alexandra Jardine. Published on Jun 07, 2016

Editor's Pick

As Red Sox star David Ortiz starts his final season, team sponsor JetBlue takes a look at what he might do in retirement in this fun spot out of MullenLowe.

The ad sees the player, nicknamed "Big Papi," descending on kids' parties to take swings at their pinatas, as wailing children and their horrified parents look on. He even snarfs an ice cream while he's at it, and interrupts someone's peaceful swim.

Directed by Arts & Sciences' Matt Aselton, the spot ends with the caption "Whatever's next for you Big Papi, good luck." It ties in with a competition, starting June 20, giving Red Sox fans the chance to win "the ultimate game day birthday bash at Fenway" with Ortiz -- and a pinata.

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About

Credits

Date
Jun 07, 2016
Agency:
MullenLowe
Client:
JetBlue
Production Company:
Arts & Sciences
Director:
Matt Aselton
Executive Producer:
Marc Marrie
Producer:
Zoe Odlum
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Creative Director:
Amy Ferguson
Creative Director:
Julia Neumann
Copywriter:
Chris Gilbert
Art Director:
Dan Pappas
Executive Director of Integrated Production:
Zeke Bowman
Producer:
Matt Polski
Senior Digital Producer:
Louise Lloyd Owen
Production Supervisor:
Kristine Ring-Janicki
Senior Art Producer:
Jessica Manning
Senior Production Artist:
Julie Sforza
Project Manager:
Christina Gratton
Senior Business Affairs Manager:
Amy Keddy
Executive Director:
Drayton Martin
Account Director:
Molly Bluhm
Account Executive:
Beba Rivera
Group Strategy Director:
Ellie Gogan-Tilstone
Senior Strategist:
Mike Patrick
SVP, Group Digital Director:
Jade Watts
Digital Media Supervisor:
Kelly McGowan
Senior Media Planner:
Lauren Meyers
SVP, Account Director PR:
Jaclyn Ruelle
Account Supervisor PR:
Brittany Topham
Assistant Account Executive PR:
Kelsey Labrot
Assistant Account Executive PR:
Meg Weldon
Editorial Company:
MackCut
Editor:
Ian Mackenzie
Assistant Editor:
Mike Leuis
Executive Producer:
Sasha Hirschfeld
Producer:
Sabina-Elease Utley
Color Correct:
Company 3
Colorist:
Tom Poole
Animation/Graphics:
Method
Executive Producer:
Angela Lupo
VFX Producer:
Matthew Engel
Sound Design & Mix:
MackCut
Mixer:
Sam Shaffer
Music:
Storefront Music

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