Creativity

JetBlue: Election Protection

Live free or fly!

Published on Oct 03, 2012

Editor's Pick

What are you gonna do if your guy -- whoever he may be -- doesn't win the Presidential Election? The country is obviously going to the dogs, so why not leave? JetBlue and Mullen nicely echo the "I'm moving to _____" sentiment with the Election Protection campaign, which promises customers a free flight if their candidate doesn't win.

Visit the site, select your Presidential choice, and enter for a chance to win a ticket to one of the airline's 21 destinations. The site also has a real-time map showing where Americans want to escape to, and after the election results are in, 1,006 tickets (2,012 one-way tickets) will be given away. The brand is also on a canvassing tour around the country, out to encourage people to vote.

Of course, the point is to get customers to go out and vote -- but we have to wonder, how many people are going to vote for the "other guy" just for the free flight?

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About

Credits

Date
Oct 03, 2012
Agency:
Mullen
Client:
JetBlue

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