'Flying It Forward': JetBlue Is Turning an Airline Ticket Into a Chain Letter of Human Goodness

Humanitarian Initiative Awards Flights to Deserving Individuals

Published on

Editor's Pick

JetBlue is putting its own slant on the concept of "paying it forward." In a social-media-driven initiative called "Flying it Forward," the airline started by awarding one free JetBlue ticket to a deserving individual involved in humanitarian efforts, then let that person select another deserving recipient of a free ticket, and so on and so on.

The first Flying It Forward ticket recipients, shown in this video by agency Mullen, include Tameka Lawson, who represented her Chicago non-profit I-Grow at a UN conference in New York, and Louis Elneus, who helped build the first public library in his home country of Haiti.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 30, 2014
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
JetBlue
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
SVP, Group Creative Director:
Dylan Bernd
SVP, Group Creative Director:
Tim Cawley
SVP, Creative Director, Technology:
Christian Madden
Associate Creative Director:
Ben Salsky
Associate Creative Director, Experience:
Mark Boroyan
Senior Art Director:
Dan Madsen
Copywriter:
Nick Olish
Senior Creative Technologist:
Joe Palasek
Creative Technologist:
Adam Riggs
Creative Technologist, Systems:
Stefan Harris
Digital Designer:
Scott Petrichko
Designer:
Han Na Jung
Senior Creative Retoucher:
Andy Jones
QA Engineer:
Ryan Nelsen
SVP, Executive Director Integrated Production:
Liza Near
Lead Producer:
Jamee Sheehy
Senior Integrated Producer:
Liz Shook
Content Producer:
Eric Skvirsky
Director:
Rob Apse
Second Camera:
Kristyn Ulanday
Second Camera:
Max Esposito
Second Camera:
Amanda McGrady
Senior Editor:
Rob Apse
VP, Senior Editor:
Jessica Phearsome
Editor:
Max Esposito
Assistant Editor:
Libby Ryerson
Director of Art Production:
Tracy Maidment
Senior Digital Producer:
Kim Bennett
Print Production Supervisor:
Aidan Finnan
Project Manager:
Nicole Capone
Senior Copy Editor:
Emily Rumery
SVP, Group Account Director:
Drayton Martin
VP, Account Director:
Patrick Meeley
Account Supervisor:
Hannah Moore
Senior Account Executive:
Melissa Sabones
Strategic Analytics Manager:
Steve Sandiford
Senior Digital Analyst:
Alex Yip
Senior Brand Strategist:
Sloane Beaver
SVP, Group Media Director:
Keith Lusby
VP, Group Digital Director:
Jade Watts
VP, Associate Digital Media Director:
Rachel Allen
Senior Digital Media Planner:
Jess Conway
VP Account Director:
Jaclyn Ruelle
Account Supervisor:
Megan Oxland
Senior Account Executive:
Kara Feigenbaum
Account Executive:
Brittany Topham
Production Company:
Untold Productions
Director/Producer:
Jared Goodman
Director of Photography:
Etienne Suaret
Director of Photography:
Matthew Kohl Threlkeld
Utility:
David Bouley
Audio Post:
Soundtrack
Audio Mix:
Soundtrack

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age