Creativity

'Flying It Forward': JetBlue Is Turning an Airline Ticket Into a Chain Letter of Human Goodness

Humanitarian Initiative Awards Flights to Deserving Individuals

Published on Oct 30, 2014

Editor's Pick

JetBlue is putting its own slant on the concept of "paying it forward." In a social-media-driven initiative called "Flying it Forward," the airline started by awarding one free JetBlue ticket to a deserving individual involved in humanitarian efforts, then let that person select another deserving recipient of a free ticket, and so on and so on.

The first Flying It Forward ticket recipients, shown in this video by agency Mullen, include Tameka Lawson, who represented her Chicago non-profit I-Grow at a UN conference in New York, and Louis Elneus, who helped build the first public library in his home country of Haiti.

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About

Credits

Date
Oct 30, 2014
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
JetBlue
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
SVP, Group Creative Director:
Dylan Bernd
SVP, Group Creative Director:
Tim Cawley
SVP, Creative Director, Technology:
Christian Madden
Associate Creative Director:
Ben Salsky
Associate Creative Director, Experience:
Mark Boroyan
Senior Art Director:
Dan Madsen
Copywriter:
Nick Olish
Senior Creative Technologist:
Joe Palasek
Creative Technologist:
Adam Riggs
Creative Technologist, Systems:
Stefan Harris
Digital Designer:
Scott Petrichko
Designer:
Han Na Jung
Senior Creative Retoucher:
Andy Jones
QA Engineer:
Ryan Nelsen
SVP, Executive Director Integrated Production:
Liza Near
Lead Producer:
Jamee Sheehy
Senior Integrated Producer:
Liz Shook
Content Producer:
Eric Skvirsky
Director:
Rob Apse
Second Camera:
Kristyn Ulanday
Second Camera:
Max Esposito
Second Camera:
Amanda McGrady
Senior Editor:
Rob Apse
VP, Senior Editor:
Jessica Phearsome
Editor:
Max Esposito
Assistant Editor:
Libby Ryerson
Director of Art Production:
Tracy Maidment
Senior Digital Producer:
Kim Bennett
Print Production Supervisor:
Aidan Finnan
Project Manager:
Nicole Capone
Senior Copy Editor:
Emily Rumery
SVP, Group Account Director:
Drayton Martin
VP, Account Director:
Patrick Meeley
Account Supervisor:
Hannah Moore
Senior Account Executive:
Melissa Sabones
Strategic Analytics Manager:
Steve Sandiford
Senior Digital Analyst:
Alex Yip
Senior Brand Strategist:
Sloane Beaver
SVP, Group Media Director:
Keith Lusby
VP, Group Digital Director:
Jade Watts
VP, Associate Digital Media Director:
Rachel Allen
Senior Digital Media Planner:
Jess Conway
VP Account Director:
Jaclyn Ruelle
Account Supervisor:
Megan Oxland
Senior Account Executive:
Kara Feigenbaum
Account Executive:
Brittany Topham
Production Company:
Untold Productions
Director/Producer:
Jared Goodman
Director of Photography:
Etienne Suaret
Director of Photography:
Matthew Kohl Threlkeld
Utility:
David Bouley
Audio Post:
Soundtrack
Audio Mix:
Soundtrack

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