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JetBlue: Get Away With It

An online game show.

Editor's Pick

Remember game shows? They came before reality TV threatened to overwhelm all our lives. JetBlue and agency Mullen invites you to take part in a real, live, old-school game show called 'Get Away With It.' The only difference is: it's online.

There's a real host (Mark Hammerberg, played by voice actor Jim Conroy) and an assistant, Hailey Sweet, and anyone with Skype and a webcam can play. The game will run from June 18 to June 22, with three players at any one time. They will answer questions about JetBlue, vacation getaways and travel, and the winner of each show will get a JetBlue vacation getaway for two. An accompanying interactive game will let those not playing in the live show enter for a chance to win some cash as well.

The show will be taped from a studio in New York, and promotions are just like a real game show, with 'snipes' during shows on local TV in Boston and New York and tune-in reminders during primetime show annoucements. Digital billboards will also be placed in Boston and New York to remind people to play.

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About

Credits
Date
Jun 05, 2012
Agency:
Mullen
CCO:
Mark Wenneker
Client:
JetBlue
ECD:
Tim Vaccarino
ECD:
Dave Weist
CD:
Cliff Leicht
CD:
Wendy Leicht
CW:
Jamie Rome
CW:
Nick Olish
AD:
Ryan Montgomery
AD:
Sung Ha
AD:
Eliana Perez De Gracia
Creative Technology:
Christian Madden
User Experience:
Jason Grigley
Digital Production:
Lisa Neary
Digital Production:
Topher Dubay
Video Production:
Trisha Dowley
Video Production:
Kim Burns
Print Production:
Mark Gardner
Media Creative Fusion:
Sean Corcoran
Media Creative Fusion:
Katie Thompson
Media Creative Fusion:
Tracy Barahona
Media Creative Fusion:
Meg Molnar
Media Creative Fusion:
Keith Lusby
Media Creative Fusion:
Marissa Curcuru
Media Creative Fusion:
Allan Apjohn
Site Development and Production:
Unit 9
User Experience:
Hoon Oh

See more credits

Category
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