Creativity

Rob Gronkowski Really Wants to Fly a JetBlue Plane, And He Has His Reasons

Spot Celebrates Airline's Parntership With New England Patriots

By Alexandra Jardine. Published on Nov 12, 2015

Editor's Pick

JetBlue recently signed on as the official airline of the New England Patriots, and it celebrates the partnership in this spot featuring Patriots star player Rob Gronkowski. By coincidence, Gronkowski's uncle is JetBlue chief pilot Paul Hocking, so both star together in the ad, with Gronk asking his uncle whether he can have a go at flying the plane. Of course, the answer is no -- but he does get another role.

The spot, the first in a five-part series, is by Mullen Lowe and introduces the hashtag #GronkIsMyCoPilot.

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Credits

Date
Nov 12, 2015
Agency:
Mullen Lowe
Client:
JetBlue
EVP, Commercial and Planning:
Marty St. George
VP, Brand and Product Development:
Jamie Perry
Regional Marketing Manager:
Ronda McLeod
Advertising Manager:
Phillip Ma
Manager of National Promotions:
Tara Carson
Corporate Communications Manager:
Morgan Johnston
Senior Advertising Analyst:
Jane Medeiros
Advertising Analyst:
Jamie Lawson
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
VP, Creative Director:
Amy Ferguson
VP, Creative Director:
Julia Neumann
Copywriter:
Chris Gilbert
Art Director:
Dan Pappas
SVP, Executive Director Integrated Production:
Liza Near
Director of Broadcast Production:
Zeke Bowman
Broadcast Producer:
Vera Everson
Content Producer:
Eric Skvirsky
Director of Photography:
Rob Apse
Director of Photography:
Nick Brecken
Production Supervisor:
Kristine Ring-Janicki
Business Affairs Manager:
Amy Keddy
Senior Production Artist:
Julie Sforza
Project Manager:
Molly McKeown
Project Manager:
Jolie Sarrantonio
SVP, Group Account Director:
Drayton Martin
Senior Account Executive:
Vishal Chandawarkar
Assistant Account Executive:
Kristen Fougere
SVP, Group Digital Director:
Jade Watts
VP, Associate Digital Media Director:
Rachel Allen
Digital Media Planner:
Kathleen Brower
SVP, Account Director PR:
Jaclyn Ruelle
Senior Account Executive of PR:
Brittany Topham
Editorial:
PS260
Editor:
JJ Lask
Assistant Editor:
Hil Vega
Senior Producer:
Laura Lamb Patterson
Visual Effects:
Brickyard VFX
Visual Effects Artist:
Peter Bullis
Visual Effects Artist:
Gina Downing
Visual Effects Artist:
Paul Connor
Executive Producer:
Kirsten Andersen
Track:
"Ballaholic"
Track Composer:
XZIBIT
Track Composer:
Demerick Shelton Ferm
Music Publisher:
Extreme Music
Audio Post:
Audio Engine
Sound Design/Mixer:
Tom Goldblatt
Producer:
Molly Burke

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