JetBlue's Rainbow Facebook Cheer for Jason Collins

Rainbow-colored emblem shows airline's supports for gay NBA star

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In a move reminiscent of Oreo's Gay Pride cookie, JetBlue expressed its support for recently outed NBA player Jason Collins with this rainbow-colored Facebook post, created out of Mullen. The image has inspired plenty of comments, ranging from pride --"makes me proud to be a loyal JetBlue customer!" to disgust --"Barf."--to the skeptical--"Torn between applauding this sentiment and seeing it as a cheap marketing ploy."

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Date
Apr 30, 2013
Client:
JetBlue
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