Creativity

JetBlue's pizza delivery service brings NYC pies all the way to Los Angeles

Airline uses food to show how it brings NYC and LA closer than ever

By Ann-Christine Diaz. Published on May 08, 2018

Editor's Pick

Postmates and Grubhub have nothing over the latest food delivery service--JetBlue. The airline is one-upping popular on-demand meal couriers with its new "Pie in the Sky" program, which will be delivering authentic New York pizza all the way from JFK to Los Angeles.

From May 9th through 11th, the airline will be transporting pies from Patsy's Pizzeria in East Harlem to Los Angeles. Angelenos need to visit www.jetblue.pizza to order--cheese pies go for $12 and pepperoni, for $15. To get the word out, JetBlue and its agency MullenLowe created this video in which celebrity New Yorker Spike Lee instructs viewers on proper NYC pie-eating techniques.

The effort helps to highlight JetBlue's role as New York's "hometown airline" and the convenience of its coast-to-coast travel. "With up to 11 daily flights between LAX and JFK, L.A. and New York have never been closer," says JetBlue vice president of marketing Elizabeth Windram. "So why not connect the two coasts with a favorite from our hometown: New York pizza!"

Ordering begins at 12:00 a.m. pacific time on May 9th. Only 350 pies will be available each day to certain parts of L.A.--customers will need to input their zipcodes on the delivery site to see--like with other services-- if they're in the delivery zone. There, they can also track their deliveries and get notifications of their pizza ETA.

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Credits

Date
May 08, 2018
Chief Creative Officer:
Mark Wenneker
Client:
JetBlue
Agency:
Mullen Lowe
Agency:
MullenLowe
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
SVP, Creative Director:
Aaron Clinger
Creative Director:
Amy Ferguson
Creative Director:
Julia Neumann
Creative Director, Design:
Sean O'Brien
Associate Creative Director:
Allison Hughes
Senior Copywriter:
Teddy Miller
Junior Copywriter:
Jessica Gelbwaks
Junior Art Director:
Cecily Myers
Senior Experience Designer:
Katie Kaplan
SVP, Group Account Director:
Emily Brooks
Account Director:
Matthew Duerr
Account Supervisor:
Beba Rivera
Assistant Account Executive:
Eddy Cao
VP, Group Strategy Director:
Ellie Gogan-Tilstone
Strategy Director:
Lindsay Cardinale
SVP, Executive Director of Integrated Production:
Lisa Setten
SVP, Head of Integrated Production:
Zeke Bowman
VP, Executive Producer:
Brian Smith
Broadcast Producer:
Jennifer Dwyer
Senior Developer:
Dan Johnston
Motion Design Lead:
Joey Tomaino
Motion Designer:
Samantha Yazejian
Associate Producer:
Taylor Nisbet
Senior Business Affairs Manager:
Amy Keddy
Senior Art Director:
Jay Spahr
Senior Art Producer:
Kate Moore
Art Producer:
Eden Alaxanian
Associate Director, Print Production and Experiential:
Kristine Ring-Janicki
Assistant Project Manager:
Christina Pappas
Quality Assurance Specialist:
Caroline Casas
SVP, Account Director:
Jaclyn Ruelle
VP, Account Director:
Keith Gordon
Account Supervisor:
Brittany Zahoruiko
Senior Account Executive:
Kelsey Labrot
Senior Account Executive:
Krystle Lischwe
Account Executive:
Meg Weldon
VP, Group Media Director:
Jamie Dorfman
SVP, Group Media Director:
Jade Watts
Associate Media Director:
Persephone Kazl
Digital Media Supervisor:
Lauren Meyers
Digital Media Supervisor:
Molly Lashner
Senior Digital Media Planner:
Edelisse Nelson
Assistant Media Planner:
Kathryn Cucuzza
Production Partner:
Patsy's Pizzeria
Owner:
Frank Brija
Production Company:
Gin & Burger
Executive Producer:
Dana Discordia
Executive Producer:
Phil Higgs
Lead Developer:
Paul Solomon
Digital Partner:
WeLikeSmall
Lead Backend Developer:
Todd Holmberg
Front-End Developer:
Anna Larson
Front-End Developer:
Elan Bartholomew
Executive Producer:
Corey Hankey
Production Company:
40 Acres and a Mule
Delivery Service:
deliver
Director:
Spike Lee
Chief Financial Officer:
Heather Parish
Producer:
Mike Ellis
Director of Photography:
Kerwin Devonish
Editorial:
PS260
Editor:
Maury Loeb
Assistant Editor:
Paul Rummerfield
Head of Production:
Laura Lamb Patterson
Executive Producer:
Zarina Mak
Graphics:
PS260 Finishing
Graphics:
Patrick Lavin
Online:
PS260 Finishing
Online:
Margaret Yang
Color:
Company 3
Colorist:
Tim Masick
Senior Producer:
Kevin Breheny
Sound Director:
Plush
Senior Mixer:
Rob Fielack
Managing Director:
Stephen Schmidt

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