Creativity

Kids Book the Family Vacations in JetBlue's Cute Campaign

The Little Ones Take Charge, and Naturally, Adorable Things Ensue

By Ann-Christine Diaz. Published on Jul 10, 2017

Editor's Pick

Planning a family vacation can be stressful for parents, so JetBlue, along with its agency Mullen Lowe, turned the task over to those who might have more fun doing it -- kids.

The brand has debuted a cute new video, "Little Tickets," in which an interviewer (in the style of AT&T's famous "It's Not Complicated" campaign) asks little ones in a pint-sized travel agency where they should go for their family vacation.

They have, of course, all sorts of outrageous ideas (like going to Albany, the capital of "famous New York" or "the North Carolina") -- as well as some very important demands (including no "fur animals" because one of a very allergic parent, and bathrooms).

The adorable approach continues JetBlue's people-minded efforts, which included the cute "Flybabies" stunt and the election-themed "Reach Across the Aisle" campaign. Toy brand Radio Flyer also last year erected its own children's travel agency and invited kids to partake in dream adventures, to celebrate the company's 100th birthday.

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About

Credits

Date
Jul 10, 2017
Agency:
MullenLowe
Client:
JetBlue
VP Marketing:
Jamie Perry
Director Brand & Advertising:
Elizabeth Windram
Manager Advertising & Social:
Heather Cohen
Managing Partner Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
VP Creative Director:
Julia Neumann
VP Creative Director:
Amy Ferguson
Senior Copywriter:
Patrick Regan
Senior Art Director:
Dan Pappas
SVP Executive Director of Integrated Production:
Lisa Setten
SVP Head of Integrated Production:
Zeke Bowman
Producer:
Katherine Cheng
Senior Business Affairs Manager:
Amy Keddy
Production Company:
Hungry Man
Director:
Conor Byrne
Executive Producer:
Kevin Byrne
Managing Director:
Kevin Byrne
Line Producer:
Tyler Byrne
Director of Photography:
Adam Newport-Berra
Editing House:
PS260
Post Finishing:
PS260
Editor:
Maury Loeb
Assistant Editor:
Colin Reilly
Managing Partner:
Zarina Mak
Producer:
Evann Borgman
Color Company:
Company 3
Colorist:
Tim Masick
Flame Artist:
Margaret Yang
Original Score:
Q Department
Executive Producer:
Heather Lee MacFarlance
Audio Mix:
Rob Fielack
Audio Company:
Plush - New York
SVP Group Account Director:
Emily Brooks
Account Director:
Molly Bluhm
Account Supervisor:
Matt Duerr
Senior Account Executive:
Beba Rivera
Account Executive:
Bayla Werman
VP Group Strategy Director:
Ellie Gogan-Tilstone
Senior Strategist:
Lindsay Cardinale
Senior Project Manager:
Christina Gratton
Associate Digital Producer:
Taylor Nisbet
SVP Group Media Director:
Jade Watts
Associate Digital Media Director:
Paula Berkel
Digital Media Planner:
Ellie Clayman
Assistant Media Planner:
Sonia Sahota
SVP Account Director:
Jaclyn Ruelle
Account Director:
Becky Brand
Account Supervisor:
Brittany Zahoruiko
Senior Account Executive:
Krystle Lischwe
Account Executive:
Kelsey Labrot
Assistant Account Executive:
Meg Weldon

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