Creativity

JetBlue Creates Office-Themed Souvenirs to Remind You to Take a Vacation

Choose a Printer Snowglobe or a Human Resources Scented Candle

By Alexandra Jardine. Published on Aug 23, 2017

Editor's Pick

JetBlue is encouraging people to take a vacation with a range of ironic "souvenirs" that remind them how much time they spend at the office.

The Office Souvenirs line, created by the airline's agency Mullen Lowe, reimagines typical souvenir shop trinkets like snowglobes, candles, keychains, mugs and clothing with an office theme, to "reflect the memories we're busy making at the office instead of on vacation." For example, there's a Human Resources scented candle or the Water Cooler branded water bottle, both of which feature in shoppable Instagram posts. Other items include a "Memorable Bagels" commemorative plate, a printer in a snow globe and a baseball cap adorned with the message "Don't forget to CC me."

The items are available to buy online, and JetBlue also took them to an office building in NYC's Financial District to hand them out to workers. Production company NA Collective also worked on the campaign.

It's the latest of a series of innovative summer campaigns by the agency encouraging New Yorkers to book flights. In July, it surprised New Yorkers with an interactive outdoor activation on Broadway in which a phone rang, inviting them for a weekend in Bermuda. It also created Little Tickets, a campaign in which kids got to choose the family vacation via a pint-sized travel agency.

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About

Credits

Date
Aug 23, 2017
Agency:
MullenLowe
Chief Creative Officer:
Mark Wenneker
Client:
JetBlue
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Creative Director:
Julia Neumann
Creative Director:
Amy Ferguson
Associate Creative Director:
Ian Fairbrother
Copywriter:
Ian Fairbrother
Associate Creative Director:
Chris Cavalieri
Art Director:
Chris Cavalieri
Art Director:
Alyssa Cavanaugh
Experiential Production Company:
NA Collective
Director:
Kevin Starkes
Executive Producer:
Nicolette Coan
Photographer:
Andrew B. Myers
Producer:
Ahmer Khan
Prop Stylist:
Wendy Schelah
Production Company:
Apostrophe
Director:
Andrew B. Myers
Line Producer:
Ahmer Khan
Editing House:
PS260
Editor:
Matt Posey
Animator:
Matt Posey
Executive Producer:
Zarina Mak
Audio Mix:
Plush
Engineer:
Rob Fielack
SVP, Group Account Director:
Emily Brooks
Account Director:
Molly Bluhm
Account Supervisor:
Matthew Duerr
Account Executive:
Bayla Werman
VP Group Strategy Director:
Ellie Gogan-Tilstone
Senior Strategist:
Mike Patrick

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