JetBlue Passengers Find More Common Ground Than Presidential Candidates in Election-Themed Stunt

Passengers Come to Consensus to Win Free Trip

By Ann-Christine Diaz. Published on Feb 22, 2016

Editor's Pick

As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt out of MullenLowe.

The airline punked a group of JetBlue passengers on a trip from Boston to Phoenix. A spokesman presented them with an interesting challenge: each of the travelers would win a free JetBlue trip, but only if all 150 passengers could "Reach Across the Aisle" and decide on a single destination. The passengers had the whole lineup of JetBlue flights to choose from.

The video captures some moments of conflict: Should they go domestic or international? What if they didn't have passports?

Ultimately, however, the passengers found something we haven't been seeing on the campaign trail -- common ground -- and they all scored a trip to Costa Rica as a result.

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Feb 22, 2016
Mullen Lowe
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Jamie Perry
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