JetBlue Passengers Find More Common Ground Than Presidential Candidates in Election-Themed Stunt

Passengers Come to Consensus to Win Free Trip

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Editor's Pick

As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt out of MullenLowe.

The airline punked a group of JetBlue passengers on a trip from Boston to Phoenix. A spokesman presented them with an interesting challenge: each of the travelers would win a free JetBlue trip, but only if all 150 passengers could "Reach Across the Aisle" and decide on a single destination. The passengers had the whole lineup of JetBlue flights to choose from.

The video captures some moments of conflict: Should they go domestic or international? What if they didn't have passports?

Ultimately, however, the passengers found something we haven't been seeing on the campaign trail -- common ground -- and they all scored a trip to Costa Rica as a result.

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About

Credits
Date
Feb 22, 2016
Agency:
Mullen Lowe
Client:
JetBlue
VP Marketing:
Jamie Perry
Manager, Regional Marketing & Consumer Promotions:
Tara Carson
Director of Corporate Communications:
Doug McGraw
Manager, Brand Advertising & Content:
Phil Ma
Manager, Corporate Communications:
Morgan Johnston
Consumer Promotions Analyst:
Jaclyn Costantino
CCO:
Mark Wenneker
ECD:
Tim Vaccarino
ECD:
Dave Weist
Senior Art Director:
Ryan Montgomery
Senior Copywriter:
Tim Bildsten
Senior Art Director:
Jay Spahr
Senior Copywriter:
Nick Olish
Executive Director Integrated Production:
Liza Near
Content Producer:
Eric Skvirsky
DP:
Rob Apse
Senior Editor:
Rob Apse
2nd Camera:
Jake Stafford
Assistant Editor:
Jake Stafford
Animator:
Eric Ko
Production Supervisor:
Kristine Ring-Janicki
Project Manager:
Molly McKeown
SVP, Group Account Director:
Drayton Martin
Account Director:
Molly Bluhm
Account Executive:
Grace Clemow
SVP, Account Director PR:
Jaclyn Ruelle
Account Supervisor:
Becky Brand
Agency Partner:
Mediahub
VP, Associate Media Director:
Rachel Allen
Media Supervisor:
Shoshana Levine

See more credits

Category
Industry
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