JetBlue's Pigeon Gets Wistful About Flying in Latest Spot

Campaign Continues Frequent Flyer Analogy

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Editor's Pick

JetBlue continues its "Air on the Side of Humanity" campaign comparing pigeons to frequent flyers with a spot in which our softly-spoken pigeon hero gets all wistful about flying. He has, he says, a "recurring dream" in which flying is actually enjoyable.

As he explains how in his dream he has room to stretch, is never bored and gets everything he needs, we get a peek inside the pigeon's brain -- a lovely world in which birds fly in orderly fashion, fountains gush birdseed, shop windows show videos of birds and everyone loves pigeons. As with the previous spot, these are all issues that frequent flyers can totally relate to -- and which they don't feel they get with most airlines.

The pigeon is brought back to reality in a crowded street, but there's a nice touch at the end as a JetBlue flight assistant pours him a saucer of water. Brian Beletic of Smuggler directed the spot for Mullen Lowe.

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About

Credits
Date
Oct 01, 2015
Agency:
Mullen Lowe
Client:
JetBlue
Production Company:
Smuggler
Director:
Brian Beletic
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Associate Creative Director/Copy:
Ben Salsky
Associate Creative Director/Art:
Dan Madsen
Executive Director of Integrated Production:
Liza Near
Head of Broadcast:
Zeke Bowman
Producer:
Vera Everson
Group Account Director:
Drayton Martin
Account Director:
Meredith Frisco
Account Supervisor:
Molly Barag
Production Company:
Smuggler
Director:
Brian Beletic
Executive Producer:
Lisa Tauscher
Producer:
Suza Horvat
DP:
Ben Seresin
Editorial Company:
PS260
Editor:
Maury Loeb
Assistant Editor:
Matt Posey
Senior Producer:
Laura Lamb Patterson
VFX:
MPC LA
VFX Supervisor:
Zach Tucker
Lead VFX Artist:
Blake Huber
Senior Producer:
Nicole Fina
Executive Producer:
Elexis Stearn
Music:
Barking Owl
Audio Post:
Eleven Sound
Sound Design/Mixer:
Jeff Payne
Assistant Mixer:
AJ Murillo
Executive Producer:
Suzanne Hollingshead

See more credits

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