Creativity

JetBlue Crew Puts New Uniform to Test

Employees encouraged to give feedback on threads by legendary uniform designer Stan Herman

Published on Sep 04, 2013

Editor's Pick

Back in April, word was out that JetBlue was teaming up with legendary uniform designer Stan Herman and Michael Schwarz -- as well a consulting group of its own staffers -- to redesign its flight attendant outfits, and now the brand is putting the new designs to the test with real employees, according to travel blog Skift. The company put out this video illustrating the new uniform-in-progress, which employees are encouraged to provide feedback on on the site thejetblueuniform.com, accessible only via password.

Stan Herman had designed the airline's original uniforms more than a decade ago, as well as the outfits of other big brands like Fedex, Avis and McDonald's.

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About

Credits

Date
Sep 04, 2013
Client:
JetBlue

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