JetBlue and Coca-Cola Team Up to Surprise Generous Consumers

'Humanity'- and 'Happiness'-Focused Brands Recognize Good With Good

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JetBlue and Coca-Cola are two brands known for celebrating positivity in their messages. The airline, working in recent years, has "aired" on the side of humanity," while the soda giant around the globe is known as a championof happiness and inclusivity. So what happens when two such advertisers team up? Consumers get doubly delighted.

For the recent "Share a Coke With Humanity" stunt at New York's Penn Station conceived out of Rokkan, JetBlue placed a Coca-Cola vending in the middle of the train terminal for just one day. Those who used it were treated to an extra, unexpected can. What they did with that second serving determined their fate. If they passed it on to another person on the spot, they got an extra treat -- two round trip tickets to a destination of their choice, courtesy of JetBlue.

Approximately 70 shares of the extra Coke were between strangers, the most common reason being something in the vein of "I got two and only needed one, why wouldn't I share it?" according to the agency.

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About

Credits
Date
Jul 20, 2015
Agency:
Rokkan
Client:
JetBlue/Coca-Cola
PR Agency:
Mullen Lowe
Production:
North of New York
Category
Industry
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