Creativity

Indian Airline's Food Packaging Will Actually Make You Want to Chow Down on Plane Food

Indian domestic airline JetKonnect works with agency Grandmother to make plane food something you might actually want to eat,

Published on Mar 20, 2014

Editor's Pick

Indian domestic airline JetKonnect works with agency Grandmother to make plane food something you might actually want to eat, via fun, quirky packaging that features some Indian touches as well. Each packet tells a different story of the "love" for food. Samosas, for example, is the tale of "Sam" meeting "Hosa" over the delectable foodstuff; while a tin of nuts features "Dr. Nutman." The cookie packet is an ode to a robber, and features the words "chor-police" (robber-cop in Hindi). Stories featuring each of the characters are printed on the colorful packets. via The Dieline.

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About

Credits

Date
Mar 20, 2014
Agency:
Grandmother
Client:
JetKonnect

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