Following up the multiawarded We Choose the Moon campaign for JFK Library, the Martin Agency has launched another campaign that relives a historical moment in real time. Now, the agency is encouraging people to follow John F. Kennedy on his famous presidential campaign trail, over Twitter.
The JFK Library will be tweeting each step of the historical campaign launched 50 years ago, on twitter.com/kennedy1960. Accompanying print ads and posters feature classic photographs from the campaign, along with tweet bubbles featuring a QR code that will lead readers straight to the feed.
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