Creativity

JFK Library: JFK For President on Twitter

Relive JFK's run for the presidency on Twitter.

Published on Aug 31, 2010

Editor's Pick

Following up the multiawarded We Choose the Moon campaign for JFK Library, the Martin Agency has launched another campaign that relives a historical moment in real time. Now, the agency is encouraging people to follow John F. Kennedy on his famous presidential campaign trail, over Twitter.

The JFK Library will be tweeting each step of the historical campaign launched 50 years ago, on twitter.com/kennedy1960. Accompanying print ads and posters feature classic photographs from the campaign, along with tweet bubbles featuring a QR code that will lead readers straight to the feed.

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About

Credits

Date
Aug 31, 2010
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
JFK Library
Creative Director:
Joe Alexander
Art Director:
Brian Williams
Copywriter:
Joe Alexander
Copywriter:
Wade Alger
Producer:
Jenny Schoenherr
Art Buyer:
Cindy Hicks

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