JFK Library: We Choose the Moon Case Study

Remembering Neil Armstrong's history-making mission.

Published on

Editor's Pick

In memory of the first moon walker Neil Armstrong, who passed away on Saturday, August 25, we revisit "We Choose the Moon," the highly decorated 2009 campaign for the JFK Library, created out of The Martin Agency and Domani Studios.

Celebrating the 40th anniversary of the Apollo landing, WeChooseTheMoon.org was an in-depth recreation of the historical event. Over four days, it depicted in real-time, minute by minute, the events that occurred 40 years prior, combining NASA's archival audio transmissions, a transcript of the communication between the Kennedy Space Center and the shuttle, 400 photographs and 44 video clips. The site also featured new assets to more fully illustrate the event, 3D animated clips showing the shuttle's trajectory to the moon.

For more on the site and insight from the creatives, visit the full story.

The site also was named FWA's Site of the Year. Read about it here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 27, 2012
Martin Agency
Creative Director:
Joe Alexander
Wade Alger
Art Director:
Brian Williams
The John F. Kennedy Presidential Library and Museum
Agency Producer:
Darbi Fretwell
Assistant Producer:
Norma Kwee
Project Management:
Sandra Snead
Production Company:
Domani Studios
Executive Creative Director:
Jon Hills
Creative Director:
Ben Tricklebank
Art Director:
Saulo Rodrigues
Technology Director:
Oscar Trelles
Senior Interactive Producer:
Steven Hubert
Petter Safwenberg
Senior Developer:
Mark Llobrera
Flash Developer:
Chris Wise
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age