Creativity

Jiffy Lube: Anxiety Crusher

Crush your worries with a monster truck.

Published on Jul 16, 2012

Editor's Pick

To help vehicle owners get over their maintenance worries, Jiffy Lube and agency JWT Atlanta have created a Facebook monster truck game where people can 'crush' their anxieties. The game utilizes Bing's image search API to let Facebook users search for a visual of the thing they most fear, and see it crushed in a Jiffy Lube branded monster truck arena. There, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and more, they can see whatever worries them totally annihilated.

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About

Credits

Date
Jul 16, 2012
Agency:
JWT Atlanta
CCO:
Perry Fair
Client:
Jiffy Lube
GCD:
Tim Wettstein
Sr. Copywriter:
Jeremy Jones
Sr. Art Director:
Dustin Tamilio
Producer:
Khia Banks
Director of Integrated Production:
Peter Blitzer
Digital Production Company:
Lollipop, Toronto
Game Developer:
Jason Oda

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