To help vehicle owners get over their maintenance worries, Jiffy Lube and agency JWT Atlanta have created a Facebook monster truck game where people can 'crush' their anxieties. The game utilizes Bing's image search API to let Facebook users search for a visual of the thing they most fear, and see it crushed in a Jiffy Lube branded monster truck arena. There, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and more, they can see whatever worries them totally annihilated.
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