On May 19, Prince Harry will tie the knot with American actor Meghan Markle in St. George's Chapel in Windsor. The London office of brand consultancy JKR and creative agency Revolt have teamed up to create a range of souvenirs for the occasion -- but with a difference.
Following a controversy in which a local council leader called for homeless people to be "removed" from the streets of Windsor before the royal wedding, the For Richer, For Poorer non-profit brand will raise funds for the Windsor Homeless Project.
At first glance, the commemorative products on show look like traditional royal souvenir fare, but look closer and the "crest" created for the plates, mugs and magnets features items such as dogs, bowls of soup, keys, mobile phones and bars of soap. What's more the website pricing highlights what buying each item will buy a homeless person: for example, a 20 pound ceramic mug buys a toiletry kit and a 10 pound set of postcards will buy a mobile phone and credit for a homeless person.
For Richer for Poorer is the first of a series of non-profit brands to come from the partnership between JKR and Revolt, the latter having been set up by Alex Lewis and Peter Bardell last year. Lewis is a former strategist AMV BBDO and Ogilvy, while Bardell has been at McCann, Mother and Joint.