Creativity

Toasters and Teddy Bears Are All Invited to be Part of a Family Portrait in John Lewis Insurance Ad

Adam&EveDDB London and MPC Pull off a VFX Feat

Published on Aug 19, 2013

Editor's Pick

Your house is important to you -- as are the things in it. So important, that from the carpet to the side tables to the alarm clocks, they're all part of your extended family. John Lewis Insurance presents a whimsical tale of a family portrait like no other in this newest spot out of Adam&EveDDB London. Directed by Dougal Wilson at Blink, the spot brings to life toasters and teddy bears in stop-frame animation, featuring them coming out into the garden for a posed portrait.

MPC worked on the elaborate visual effects for the spot. Funnily enough, even the insurance speak that appears in the frame towards the end to inform viewers that John Lewis even covers everything left in the garden, makes sense, since that's where the enormous "family" has gathered for the big moment.

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About

Credits

Date
Aug 19, 2013
Agency:
Adam & Eve/DDB London
Client:
John Lewis Insurance
Creative:
Simon Lloyd
Creative:
Christine Turner
Creative:
Rory Hall
Creative:
Steph Ellis
Producer:
Sophie Smith
Production Company:
Blink
Director:
Dougal Wilson
Producer:
Ewen Brown
Editor:
Joe Guest
VFX:
MPC-LA
VFx Producer:
Josh King
VFX Supervisor:
Tom Harding
Grade:
MPC-LA
Colorist:
Jean-Clement Soret

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