Creativity

Just How Did They Make That John Lewis Penguin so Realistic?

Behind the Scenes With Monty's Creators

Published on Nov 24, 2014

Editor's Pick

Love it or hate it, John Lewis's Monty the Penguin Christmas commercial is an unstoppable seasonal juggernaut, with YouTube views now exceeding 17 million. One of the reasons for the appeal of the U.K. retailer's ad is its realistic depiction of an Adelie penguin, created completely in CGI. In this fascinating behind-the-scenes film from VFX house MPC, you can find out exactly how Monty was dreamed up, created and rendered. It's full of interesting nuggets -- for instance, Monty picks up the Lego bricks the way that real penguins pick up fish -- as well as providing an insight into the film's production, casting and more.

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About

Credits

Date
Nov 24, 2014
Agency:
Adam & Eve/DDB London
Client:
John Lewis
Creative:
Daniel Fisher
Creative:
Richard Brim
Agency Producer:
Matt Craigie
Production Company:
Blink
Director:
Dougal Wilson
Production Company Producer:
Ewen Brown
Editor:
Joe Guest
Editor:
Final Cut
Editor:
Zoe Izzard
VFX:
MPC
VFX Supervisor/ 3-D Lead:
Diarmid Harrison-Murray
VFX Supervisor/2D Lead Artist:
Tom Harding
2D Creative Director:
Bill McNamara
Shoot Supervisor:
Bill McNamara
Lead Animator:
Tim Van Hussen
VFX Executive Producer:
Julie Evans
VFX Producer:
Sarah Finnigan Walsh
Grade:
MPC
Colourist:
Jean-Clement Soret

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